Larry Ellison didn’t always play by the rules. He also didn’t always walk the straight path. Doing things differently, trying options that others wouldn’t think about is what has characterized his leadership and made Oracle great.
In large, stable enterprises, many of the execs made their way to the top after working years in more traditional corporate roles. You may not have solid digital marketers in senior leadership positions (a HUGE [mis]adventure). So, it’s easy for enterprises to make mistakes. Here are 10 things you should never, ever say or do.