What does “SEM” really mean?


Digital definitions can morph or change at any time. Because of the Internet itself, our digital lexicon is being crowdsourced, resulting in a sometimes shifting digital language. With this in mind, let’s see how the term “SEM” has evolved over time and what it means to you as a digital citizen.

Why enterprises fail at digital marketing


With all of the various moving parts in digital marketing, including long term investments in infrastructure, tools and complex processes, there’s a lot that can go wrong when large enterprises attempt to bolster their digital marketing activities. Here are a few common challenges.