Create A Killer Customer Experience

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This past week at Sirius Decisions Summit 2016 was a blast. Aside from meeting new colleagues and old, I had the privilege of speaking in four sessions on customer experience and the role of content marketing. That was, truthfully, a bit overwhelming and intimidating. Kudos to the Kapost team for keeping me focused, calm and confident!

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For those of you interested, I’ve recorded my presentation for all to see. It’s interesting content and I talk about building an exceptional customer experience in the face of complexity, disruption and changing buyer behaviors.

I’ll tell you a little story about my first session, and what became an awkward moment for me. Throughout the presentation, I did my best to be personable and fun. There was one particular point I was trying to make, though, that wasn’t exactly going for laughs. I talk about changing buyer behavior and explain that we have a scary statistic to confront. When I posted the “scary” statistic, I received a completely unexpected eruption of laughter. I was so surprised and caught off guard, I had a little awkward moment on stage. I apologize to my audience for being such a goof! You’ll have to watch the video to discover the “scary” statistic that seems more funny now than scary.

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All in all, it was a great experience. And, we got to see the Barenaked Ladies perform up close and personal to boot! Thanks, Sirius Decisions, Kapost and IBM for a great conference.

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