What does “SEM” really mean?

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Digital definitions can morph or change at any time. Because of the Internet itself, our digital lexicon is being crowdsourced, resulting in a sometimes shifting digital language. With this in mind, let’s see how the term “SEM” has evolved over time and what it means to you as a digital citizen.

Why enterprises fail at digital marketing

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With all of the various moving parts in digital marketing, including long term investments in infrastructure, tools and complex processes, there’s a lot that can go wrong when large enterprises attempt to bolster their digital marketing activities. Here are a few common challenges.

Larry Ellison – The oracle of Oracle

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Larry Ellison didn’t always play by the rules. He also didn’t always walk the straight path. Doing things differently, trying options that others wouldn’t think about is what has characterized his leadership and made Oracle great.