Growth Hacking the Real Estate Market – Zillow Rises


You’ve all seen them and used them. That awesome little mortgage / insurance / car payment / whatever online calculator. They come in handy at just the right moment. You visit some site, probably one that is only loosely related to the calculator, you use it, and then you blitz off on your merry way to web world.

Little did you know that that innocent little sheep is really a wolf – a sophisticated growth hack designed to grow someone’s business – and it isn’t who you think it is.

What does “SEM” really mean?


Digital definitions can morph or change at any time. Because of the Internet itself, our digital lexicon is being crowdsourced, resulting in a sometimes shifting digital language. With this in mind, let’s see how the term “SEM” has evolved over time and what it means to you as a digital citizen.