I don’t drink beer, but if I did, it would be Dos Equis. The “most interesting man in the world” commercials have been witty, interesting, funny and engaging – excellent examples of hitting the right tone with the right content.
Google only loves you when everyone else loves you first. – Wendy Piersall Any marketer worth anything at all these days knows all about content marketing. Of course, we’ve been saying “content is king” for years, but with mixed results. As a defined marketing discipline, though, content marketing is making the “king” dream an actual […]
At IBM, having a content marketing platform has revolutionized our content operations and enabled us to expand our content reach. Content quality is better, production capacity is higher and we now have a solid platform upon which we can grow. This is the ONE tool every content marketing team should have.